De Rigo’s fourth house brand, YALEA. An important project that has taken shape over the course of the last few months, intended to enrich the Group’s portfolio with a 100% female brand.
This is how YALEA came to be, the new brand of sunglasses and prescription eyewear which aims to promote contemporary women by supporting their freedom of choice, encouraging their talent and rewarding their personal beauty. A timeless, elegant and feminine brand that is an inspiration to all women.

Each style is a tribute to women of different backgrounds, cultures, ages and eras, not necessarily famous but who, in different countries and fields, have distinguished themselves owing to their life choices, commitment and achievements.

Key highlights:

• Wide collection in terms of styles and colours, which allow to cover the entire demographic and customer target
• Many styles with different design/elements options
• Very qualitative and elegant styles with excellent value for money
• Every style is a homage to special woman
• Petite sizing available